Strategy, formerly known as MicroStrategy, added roughly half a billion in Bitcoin last week as the publicly listed company continued its relentless quest for BTC accumulation despite lackluster crypto prices. Strategy Expands Its Holdings With New $531M BTC Purchase According to a Monday US Securities and Exchange Commission filing , the Virginia-based software firm-turned Bitcoin treasury purchased 4,980 Bitcoin for $531.9 million at an average price of $106,801 per token between June 23 and 29. The acquisition brings Strategy’s total Bitcoin holdings to 597,325 BTC, now valued at approximately $64 billion, based on a current market price of around $107,328 per Bitcoin. The average purchase price of the company’s total BTC position now stands at $70,982. Strategy has acquired 4,980 BTC for ~$531.9 million at ~$106,801 per bitcoin and has achieved BTC Yield of 19.7% YTD 2025. As of 6/29/2025, we hodl 597,325 $BTC acquired for ~$42.40 billion at ~$70,982 per bitcoin. $MSTR $STRK $STRF $STRD https://t.co/xvWnSkfukS — Michael Saylor (@saylor) June 30, 2025 The announcement follows Strategy co-founder and executive chairman Michael Saylor hinting at the purchase on June 29. “In 21 years, you’ll wish you’d bought more,” Saylor said on X — a reference to his recent public address at the BTC Prague event, where he forecasted Bitcoin would be worth $21 million in 21 years. The latest BTC acquisition was funded through a combination of proceeds from the STRD issuance and an at-the-market (ATM) share sale program, which included sales of its preferred stock classes, STRK and STRF. Corporate Copycats Follow Strategy’s BTC Playbook Strategy started amassing Bitcoin back in August 2020 with an initial purchase of 21,454 BTC. The company now owns over 2.8% of Bitcoin’s total 21 million supply. The success story of the Saylor-led firm has inspired a long list of other companies to follow suit. Among them is Metaplanet, nicknamed “Japan’s answer to Strategy”, which recently became the world’s fifth-largest corporate holder of Bitcoin following its hyper-accumulation strategy. The Tokyo-listed company aims to accumulate 210,000 BTC by 2027 , or 1% of the total supply, through its ambitious ‘555 Million Plan’. Other companies like Trump Media , Cantor-backed Twenty One , GameStop , and Semler Scientific have also adopted the Bitcoin acquisition model pioneered by Saylor and Strategy.
