Vans And Roblox: A Match Made In The Metaverse

The skateboard shoe company Vans has joined together with Roblox in order to push their brand across the metaverse via Vans World. They’re one of the latest of many companies to join the rush to be on a metaverse platform. The brand, who are best known for all things to do with skateboarding, said that they would be providing an interactive experience for skaters. On this metaverse platform they would be able to skateboard in various parks, whilst at the same time being able to try on and wear cool Vans apparel. The Roblox platform will provide Vans with a hub where they will have their skateboard shops. Within these, players can buy all sorts of customisable Vans sneakers, as well as the latest in skating clothing and accessories. They can also fit custom parts on their skateboards, including a huge variety of wheels and decks. To incentivise the platform, there will be some freebies available. These will include a regular “free item of the day.” For some items the players will have to purchase using the in-game currency of Roblox, which is called “Robux.” Another interesting and quite staggering fact is that some of the clothing from Vans World can be worn outside of the skating experience in other Roblox games.  The virtual skate parks themselves are remodelled after real world locations, with Van’s World consisting of a persistent 3D space where players practice their kickflips and ollie’s with thei...